
Van Bortel Subaru of Victor
Where kindness comes standard.
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Van Bortel Subaru of Victor: a Subaru Dealer Where Kindness Comes Standard
Van Bortel Subaru of Victor is proud to be a part of Van Bortel Automotive Group and one of the largest Subaru dealers in the nation. Our success comes from our founding principles to lead with kindness, integrity, and high standards of service. We are part of an award-winning group of dealerships led and founded by Kitty Van Bortel in 1991, who continues to inspire us with her dedication to customer satisfaction and philanthropy around Victor and the Finger Lakes.
At Van Bortel Subaru of Victor, you'll find great deals with the newest vehicles from Subaru, used vehicles from all makes and models, and Certified Pre-Owned Subaru cars and SUVs that deliver exceptional value and peace of mind. Our mission to lead with kindness aligns with the Subaru brand's Love Promise Pillars and continues to be our guiding principle in all areas of our business. You can feel confident that we will put your needs first and help you find a vehicle that truly works with your lifestyle, budget, and preferences.
The Latest Subaru Vehicles and Quality Pre-Owned Cars
Subaru vehicles are renowned for their impeccable safety standards, go-anywhere adventurous attitude, and exceptional longevity. You may have heard that over 96 percent of Subaru vehicles sold in the past ten years are still on the roads today? This is a testament to their high quality and excellent standards. Family SUVs like the Forester and Ascent are road-trip ready to go wherever the trail leads. It's not just about family fun; Performance models like the Subaru WRX are ready to rally with racecar-inspired looks and performance specs.
Shopping for a used cars in Victor is smart because it can save you money upfront and in the long run. Certified Pre-Owned (CPO) Subaru vehicles take all the benefits of shopping used and eliminate all the uncertainty with manufacturer-backed guarantees and additional perks that typically only come with new vehicles.


Finance and Leasing Options
Van Bortel Subaru of Victor not only sells great cars but also provides all the services drivers need to purchase, lease, trade in, and care for their vehicles. Finding affordable financing means scoring great rates and monthly payments that work with your budget. Our Finance Center is a great resource for getting the best lease and finance deal possible and driving home in a vehicle you love. We aim to help you save money in the long run with with options to include service plans or additional protection plans.
Subaru Service Near the Finger Lakes
We don't just sell vehicles at Van Bortel Subaru of Victor. We are your trusted partner in Subaru maintenance and repairs to protect and enhance the longevity of your vehicle. Our on-site Parts center can help you any accessories or parts you need to customize or maintain your Subaru, and Affirm Financing allows you to finance your service or parts visit.
While you visit us for your service needs, we offer a comfortable customer area with refreshments, available shuttle services, and, depending on the service need, loaner vehicles. We aim to get you back on the road quickly with Express services.

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Van Bortel Subaru of Victor
6327 Route 96
Victor, NY 14564
- Sales: 585-222-0354